Content Strategy helps ensure that you deliver the right content, to the right user, at the right time - in order to achieve measurable business goals. Whether that content is in the form of text, videos or images, Content Strategy aims to standardize the process of delivering a smart, engaging and meaningful user experience to address user needs and meet business goals. Content Strategy combines elements of content management, information architecture, user experience design, online marketing and project management - all with the end goal of providing users with a positive online experience that informs, compels and directs them toward a well defined goal.
You come into contact with examples of Content Strategy every day. Some of them are good. A lot of them are bad. What separates those online experiences that leave you feeling satisfied with those that make you feel frustrated and confused? Which websites do you return to day after day and which do you avoid like the plague when you see them pop up in search results? The answer is not always as simple (or as easily implemented) as it may seem. That is where an experienced content strategist comes in!
Since every business is different, the role of a content strategist can vary depending on a lot of different factors. In general, however, it is the content strategist's job to answer each of the following questions about the site they are working on:
If you're ready to take the next step and find out how I can help you bring the content on your site to life, take a look at some of the professional services I offer.
Learning how to optimize your content to support your business goals can be a confusing, time-consuming process. Why not find someone with the experience to do it right the first time so you can spend more time running your business. Drop me a line and we can chat about how I can help you make the most of your content.
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