A Passion for the Game
With their advanced technology, peerless workmanship, and passion for the game, PURE Grips makes products that help golfers play better and look good doing it. In order to stand out in a crowded marketplace, they needed someone to help them convey the unique advantages of their products while also demonstrating their commitment to helping golfers succeed. Using my knowledge of the game (and some old fashioned research), I was able to craft product descriptions, landing pages and promotional copy that communicated the benefits of PURE Grips in a conversational, engaging way that golfers could relate to.
Engaging Customers Through Content
While PURE Grips didn't have the budget to pay for a national marketing campaign or splashy advertising, they realized that they could still connect with current and potential customers by using targeted content and the partnerships they'd fostered with their business partners and spokespeople. To help them engage their users, I created content for a number of different Facebook sweepstakes and product giveaways that would appeal to their target audience. To help promote these contests, I wrote content for a series of blog posts and email blasts that drove users to the promotional pages and helped increase their social media following.